Big Data Marketing is a new concept in marketing. The whole activity in this area is the result of the analysis of large collections of rapidly appearing datas – Big Data. Such analysis is carried out in real time, which means that operations in Big Data Marketing are run on a regular basis and always are based on the most current information about the consumer. The dynamic adjustment of communication and content to the real state let us give the consumers exactly what they need.
An additional, very important effect of the activities under Big Data Marketing is the linking of each acquired contact with a series of marketing activities and its behaviors with the obtained effect. Thanks to this, we gain a full picture of the activities carried out and their effectiveness, as well as the ability to effectively calculate the ROMI indicator (Return of Marketing Investment) for all campaigns carried out.
Summarizing, the Marketing Automation system acquires, collects, analyzes and responds to data from many independent sources. This allows you to take full advantage of the Big Data Marketing benefits. The biggest advantage is the ability to automate the response to the behavior of a single customer and reach out to him with a personalized offer at the most opportune moment and to accurately verify the effectiveness and legitimacy of the activities.