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Conversion rate -definition

Conversion rate is a significant indicator.
The conversion rate (also known as the conversion rate) is expressed as a percentage and indicates the proportion of people carrying out the desired action. Therefore, it represents the effectiveness of a given website and advertising.
The ratio is calculated by dividing the number of conversions by the number of all users who clicked on the ad, thus going to the landing page.
For example, if 100 people are redirected to a website (e.g. click on a link, banner), and one of these people performs the desired activity (e.g. send a query) the conversion rate will be: 1/100 * 100% = 1%.
Conversions can be tracked, which provides a lot of valuable knowledge about the behavior of the customer after clicking on the ad and see which campaigns work most effectively.
It’s essential to improve the conversion rate and maximize the chances that a given guest of the website will purchase a product or service. If the website does not convert, i.e., it does not change incoming traffic into what we would like it to be, it does not generate revenue.
That is why it is so important to think about what can be changed on the website so that the traffic turns into specific activities performed by clients.

The benefits of optimizing the conversion rate are therefore many and really determine the basic business goals of each company.
To improve the conversion rate, first of all, focus on the usability of your website, as well as on reaching the right customer at the right time and place.

Internet users appreciate saving time and simplicity, so making the desired action (buying a product, completing the form) easy and intuitive is already the first step towards positive changes.

A good idea to increase the chances of conversion is also presenting unique descriptions of products that will be valuable to users.
Ways to improve your conversion rate:

Because we already know what a conversion rate is and why it should be increased, let’s think about how you can actually improve it. There are many ways to do this, most of which are related to satisfying all the customer’s needs in the touchpoint (shop, eshop, landing page, email, contact form, etc).
It is also important to accurately assess the potential of a given website and the goal that a given entrepreneur wants to achieve. Below are some examples of ways to increase your conversion rate:

  • Posting unique and comprehensive information on products / services,
  • Conducting tests using the A / B method to test how changes impacts conversion Offering customers several payment options,
  • Analysis and possible changes of the “Call to Action” buttons,
  • Providing specific and reliable information,
  • Analysis of clients’ needs, expectations and preferences to adapt the website to them,
  • Use of precise headers, subjects, keywords,
  • Transparent policy of returning goods and services.

Collecting and tracking data is also significant, as well as meticulously tracing the purchasing process to analyze potential issues
problematically. Sometimes small but specific changes on the page allow for a satisfactory increase in the conversion rate.

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