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Contact scoring

The contact(lead, prospect) scoring is a process of assigning a point value to a specific contact. Points are allocated based on customer behavior, and data held about them. In this way, on the contact card, the assigned points add up, and a specific value is created. Its amount may mean the readiness of a given […]

Buyer persona

Buyer Persona is a profile or customer type. The term doesn’t refer to specific people, but is a certain customer model. That model includes the essential features of the real people to whom our product is addressed. Therefore, it’s a fictional character, or the image of a person with defined by us characteristics, the existence […]